UFC announces additional fan-voted crypto bonus structure for UFC 273 debut
The Ultimate Fighting Championship will once again put bonus rewards into the hands of fans.
At UFC 124 in 2010, the promotion announced that fans could vote on their favorite “Fight of the Night”, which would give out $100,000 checks to fan-selected fighters. In a move later decried by UFC chief Dana White, fans voted for Georges St. Pierre’s headliner against Josh Koscheck instead of the other deserving options. White pulled the option after just one event, but according to Thursday’s promotion, a version of fan-voted bonuses will return on Saturday.
The bonuses, which will come from the UFC’s partnership with Crypto.com, will not impact standard fight night bonuses awarded to competitors throughout the night. However, they will only be given to fighters at pay-per-view events, not for a Fight Night or UFC offer on ESPN. A trio of bonuses, based on total fan votes, will be distributed to fighters in the amounts of $30,000, $20,000 and $10,000 for their place in the vote. Payments will come in the form of bitcoin, so amounts will not be accurate for long as the price of bitcoin fluctuates wildly. The organization signed a 10-year, $175 million partnership with Crypto.com in 2021, which means a full year of bonuses would total $720,000 of the $17.5 million the UFC earns through to this contract in a given year.
White spoke highly of the new added bonus structure and raved about the partnership with Crypto.com, saying, “Crypto.com has been an official partner of the UFC for less than a year, and I tell you that they already are. some of the best partners we’ve ever had. They are constantly coming up with new ideas on how we can work together to connect with fans. This new Fan Bonus of the Night is a great way to get fans more involved in our events while rewarding fighters for their amazing performances.
Fans can vote at crypto.com/fanbonus, and voting will open at the start of the map and end one hour after it is completed. Three votes will be allowed per voter, and those who vote may select both contestants of a fight if they deem it appropriate. These bonuses will be unveiled for the first time at UFC 273, which takes place at Vystar Veterans Memorial Arena in Jacksonville, Fla. on April 9. Headlining the show is a featherweight championship match between champion Alexander Volkanovski and Chan Sung Jung, while the main event draws a rematch for the bantamweight title when Aljamain Sterling takes on Petr Yan to unify the bracelet.