Strategy Analytics: Apple’s iPhone leads the global smartphone market in Q4 2021

BOSTON–(BUSINESS WIRE)–According to new research from Strategy Analytics, global smartphone shipments fell -3% YoY to 365 million units in Q4 2021. Full-year smartphone shipments increased by +5 % year-on-year to reach 1.36 billion units in 2021. Apple’s iPhone led the global smartphone market with a healthy 22% share in Q4 2021. Samsung retained its top spot with a share of 20% over the whole of 2021.

Linda Sui, Senior Director at Strategy Analytics, said: “Global smartphone shipments fell -3% year-on-year to 365 million units in Q4 2021. Factory constraints and component shortages have continued to restrict the supply of smartphones during the last quarter of last year. Full-year smartphone shipments increased +5% YoY to 1.36 billion units in 2021, recovering from a sharp -8% YoY drop caused by Covid in 2020.”

Woody Oh, Director of Strategy Analytics, added: “We estimate that Apple shipped 80 million iPhones and led the global smartphone market with a healthy 22% share in Q4 2021. Demand was strong for the new iPhone 13 series in China and other markets. Samsung shipped 69 million smartphones, up +12% year-on-year, for a global market share of 19% in Q4 2021. Samsung had a strong quarter, led by its innovative Flip and Fold 5G models. Samsung has grown faster than all of its major rivals. Samsung increased volumes in North and South America as LG pulled out, but competition in Asia remained fierce. Samsung retained its top spot for all of 2021, with a 20% global smartphone market share, followed by Apple in second place. »

Yiwen Wu, Principal Analyst at Strategy Analytics, added: “Xiaomi shipped 45 million smartphones and took third place with 12% global market share in Q4 2021, up slightly from 11% a year ago. a year. Xiaomi took advantage of the withdrawal of Huawei and LG and expanded its retail footprint in all major regions last year. OPPO (OnePlus) ranked fourth and captured 9% global smartphone market share in Q4 2021. Vivo remained fifth with 8% global smartphone market share in Q4 2021. OPPO (OnePlus) and Vivo both lost ground in the last quarter of last year, as 5G competition from Honor and other smartphone rivals intensified at home in China.

Neil Mawston, Managing Director at Strategy Analytics, added: “Global competition among other major smartphone brands, beyond the top five, was fierce in Q4 2021. Honor, Lenovo-Motorola, Realme and Transsion all outperformed the overall market and posted double-digit growth rates. Honor continued to soar in China. Lenovo-Motorola gained market share from LG in the Americas. Realme had a very good quarter in India, China and elsewhere. The transition has held firm across the Africa region.

Linda Sui, Senior Director at Strategy Analytics, added, “We expect global smartphone shipments to edge up +3% YoY in 2022. This year will be a tale of two halves. Component shortages, price inflation and Covid-related uncertainty will continue to weigh on the smartphone market in the first half of 2022, before the situation improves in the second half due to Covid vaccines , interest rate hikes by central banks and less supply disruption in factories. .”

About Strategic Analysis

Strategy Analytics is a global, independent research and advisory firm. The company is headquartered in Boston, USA, with offices in the UK, France, Germany, Japan, South Korea, Taiwan, India and China. Visit www.strategyanalytics.com for more information.

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