Serta Simmons Bedding announces leadership changes and streamlines organizational structure


Serta Simmons Bedding (SSB) recently announced organizational improvements, including changes to its leadership team, as part of its transformation and growth strategy. More specifically, Melanie Huet (formerly Chief Marketing Officer and EVP of Marketing and Innovation) will assume the role of Chief Commercial Officer of SSB, and Shelley Huff (formerly CEO of Tuft & Needle, EVP of Direct to Consumer) will become Chief of SSB Head of operations. Huet and Huff will retain their former titles of Chief Marketing Officer and CEO of Tuft & Needle, respectively, continue to serve on the company’s management team and report to SSB Chairman and CEO David Swift.

“We are relentless in our quest to help people sleep better through consumer-inspired innovation, a digitally driven mindset, our commitment to exceptional service and an exceptional team that always strives to raise the bar, ”said David Swift, President and CEO. of Serta Simmons bedding. “Both Melanie and Shelley have had a huge impact on our business during their time with the company. I look forward to working with them as we continue in this pursuit and accelerate our growth strategy. “

Huet has been instrumental in developing SSB’s brand portfolio over the past two years and has led the company’s transformation to a consumer-centric organization. As Chief Commercial Officer, she will lead a larger and unified team that brings together sales, marketing and innovation functions. She will work in partnership with Director of Sales Derek Miller to accelerate e-commerce growth, strengthen SSB’s omnichannel approach and accelerate time to market. Huet joined SSB in 2019 after holding various marketing and sales positions at The Kraft Heinz Company, Kimberly-Clark and Unilever.

Huff has been instrumental in the development of SSB’s Direct-to-Consumer Selling (DTC) business across its brand portfolio and in the growth of the Tuft & Needle brand. As Chief Operating Officer, she will oversee the company’s supply chain and company-wide customer experience teams, and will continue to lead the business operations (DTC) and the Tuft & Needle brand. Under Huff’s leadership, this expanded operations team will strengthen the digitally-focused corporate mindset and better leverage data and technology to drive growth across the enterprise. Huff joined SSB in July 2020 as CEO of Tuft & Needle and Executive Vice President of DTC after holding several leadership roles at Walmart US and Walmart eCommerce, including as President and CEO of

Bob Hellyer, former Director of Supply Chain, will assume the new role of Executive Vice President of Strategic Initiatives, designed to leverage his deep industry expertise and strong relationships across SSB’s value chain. . He will also support the Sales team in accelerating disruptive innovation.

The digital-centric approach that underpins the company’s customer-centric growth strategy requires nurturing, leveraging and nurturing the talent of existing team members, as well as recruiting new ones. talents in key roles. Two new leaders will join Huff’s operations team to continue driving SSB’s digital transformation:

Cream Pepito joins SSB as Senior Vice President and CTO for DTC, responsible for leading technology strategy for SSB’s DTC business, including Marketing Platform and Technology. Pepito recently worked with Northwestern Mutual where she led high performing teams responsible for their technology solutions. Pepito has extensive experience leading various technology transformations for financial services, financial technology, logistics and manufacturing companies.

Bhavani Subramaniam joins SSB as Senior Vice President, Integrated Supply Chain, and is responsible for the company’s DTC supply chain, corporate logistics and warehousing, as well as sales and operations planning. Subramaniam joins SSB with over 20 years of experience in strategic and operational supply chain leadership roles in the retail and consumer staples industries, most recently at Walmart.

About Serta Simmons Bedding, LLC: Serta Simmons Bedding, LLC is a leading sleep company and one of the largest manufacturers, distributors and suppliers of mattresses and sleep solutions in North America. Atlanta-based SSB owns and operates two of the best-selling bedding brands in the mattress industry: Serta®, which has five other independent licensees, and Beautyrest®. Brands are distributed through national, hotel, regional and independent retail channels across North America. SSB also owns the Simmons® and Tuft & Needle® brands of direct-to-consumer mattresses. SSB operates 27 factories in the United States and Canada. For more information on SSB and its brands, visit

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