REPUBLICA HAVAS WELCOMES CATARINA GONÇALVES AS CHIEF STRATEGY OWNER
MIAMI, February 8, 2022 /PRNewswire/ — Republica Havas, one of America’s leading creative, media and communications agencies, today announced that Catarina Gonçalves has joined its leadership team as Chief Strategy Officer, effective immediately. Gonçalves, a respected global expert, will oversee the agency’s strategy, research, data and analytics, and content and social media practices.
Gonçalves, who is fluent in Portuguese, English and Spanish, brings 20 years of domestic and global experience leading brand and creative strategy as well as research and account planning for a multitude of brands. first class. Most recently, she was Chief Strategy Officer for Media.Monks at Los Angeleswhere she led strategy and planning for clients including California Lottery, Mitsubishi, Northgate G. Market, Havaianas, Ring Central, YouTube and NYX, among others.
Republica Havas Executive Vice-President and General Manager Anthony Blancosaid, “With all the growth the agency has seen over the past year, Catarina is a remarkable addition to the team. She brings a wealth of strategic talent, passion and global experience that will further strengthen the best-in-class strategic feats that Republica Havas is known for.”
Prior to Media.Monks, Gonçalves was director of strategic planning for Gallegos United in Los Angeles, where she developed innovative research approaches to create compelling brand stories and strategies. There, she ran campaigns for Got Milk?, Comcast, Chick-fil-A, Carnival Cruise Line, General Mills and JCPenney, leading to her work being recognized with acclaimed industry accolades.
“I am delighted to join the team at Republica Havas, an agile and independent-minded agency that draws on Havas’ extensive global resources and network. Our perception of the consumer really coincides – we want to push brands to go beyond seeing consumers as data points and instead prioritize human connection in order to develop rich and engaging interactions with the people and communities they want to reach,” said Gonçalves.
Gonçalves brings a seasoned global perspective as she has held leadership positions across Europethe United States and Latin Americaincluding Alma DDB in MiamiSynovate-Censydiam in Madridand TBWA in Lisbon. Throughout his impressive career, his clients have also included Coca-Cola, Unilever, PepsiCo, Ford, Cricket Wireless, Rosetta stonePNC Bank, State Farm, McDonald’s, Volvo and many more.
Gonçalves holds a bachelor’s degree in psychology and a master’s degree in social and organizational psychology from the University of Lisbon, Portugal. Gonçalves is a passionate student of global consumer behavior, emotion, and culture, which she analyzes and translates into global insights to guide sound communication strategies.
ABOUT REPUBLICA HAVAS
Republica Havas is one of the largest and fastest growing creative, media and communications agencies in the United States. Founded in 2006, Republica Havas provides award-winning integrated marketing and communications services, including creative, brand strategy, research, media planning and buying, consumer analytics and science, digital , PR, social media and experience to many top-notch clients in United States and markets around the world. Republica Havas also owns Havas House, a global custom media, content and publishing company. Republica Havas is the main American multicultural agency partner of ParisHavas group. Havas is a division of Vivendi, a global content, media and communications group. For more information, visit republicahavas.comand follow @RepublicaHavas on social media.