Qatar Sports Center’s global strategy to create new business opportunities for the private sector: QNB CEO

Qatar is set to experience “significant” momentum and growth after the 2022 FIFA World Cup and the country’s status as a global sports hub will be a driver for new business opportunities for the private sector, says CEO of the QNB group, Abdulla Mubarak al-Khalifa.
“We expect to see an increase in business as this event (the FIFA World Cup) will benefit the economy far beyond the closing game, attracting foreign direct investment (FDI), while developing the national entrepreneurship,” he said in an interview. to the special World Cup edition of The Business Year’s (TBY).
TBY has covered the Qatari economy for nearly a decade and this latest publication was produced in partnership with the Ministry of Trade and Industry, the Qatar Businessmen’s Association and the Businesswomen’s Association. Qatar business.
Qatar’s status as a global sports hub will be a driver for the private sector, although “we also expect to see strong growth in new projects beyond sports that will benefit the economy,” said The Minister.
“Strengthening regulatory frameworks pave the way for public-private partnership (PPP) projects, particularly in the education, health and tourism sectors,” he said, adding “as As the leading incubator for private sector engagement, we act as a one-stop shop for small and medium-sized enterprises (SMEs).
Referring to its partnership with FIFA as an official Middle East and Africa supporter, he said, “This (partnership) will enhance QNB’s brand image and reputation around the world.”
The bank is looking to leverage innovation as a strategic enabler for businesses and individuals, he said, adding that changes in customer behavior have led to a shift to more convenient and remote channels. .
“This trend has accelerated our movement towards digitization and automation, which ultimately impacts our business and operating model. These trends are further exacerbated by the entry of new players such as non-banking, non-financial institutions, fintechs and bigtechs and leading to disruption through technological innovation and financial intermediation,” al-Khalifa said.
The QNB group extends through its subsidiaries and associated companies in more than 31 countries on three continents, offering a complete range of products and services. The total number of employees is 27,000 operating across 1,000 locations, with an ATM network of over 4,500 machines.

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