PROS’ Proven Revenue Management Fuels Royal Brunei Airlines’ Digital Transformation and Growth Strategy

HOUSTON–(BUSINESS WIRE)–ADVANTAGES® (NYSE: PRO), a leading provider of SaaS solutions that optimize buying and selling experiences, today announced that Royal Brunei Airlines (RB), the national airline of Brunei Darussalam, has selected PROS Revenue Management Essentials+ (RME+) as a fundamental element of its revenue management, digital transformation and growth strategy. PROS RME+ has proven AI-powered O&D revenue management capabilities to help position RB to accurately forecast demand and which are designed to optimize revenue on regional and long-haul traffic, as the airline pursues proactively thriving market opportunities and displacing competitors within its core markets.

Royal Brunei Airlines is a full-service airline connecting Brunei Darussalam to the world from its hub in Bandar Seri Begawan. With one of the youngest fleets in the world and operating in a hyper-competitive region, RB is developing Brunei Darussalam as the hub for international travel between Asia, Europe, the Middle East, Australia /New Zealand and regional destinations.

“Royal Brunei Airlines turned to PROS, a market leader in revenue management, to accelerate our revenue management and digital transformation efforts,” said Martin Aeberli, chief commercial officer of RB. “Leveraging PROS’ innovative and industry-leading RM capabilities will allow RB to better anticipate changes in demand, remain highly competitive and achieve our long-term growth plans. PROS will play a key role in the successful execution of our business strategy.

RM Essentials+, an edition of PROS Revenue Management, is part of the PROS for Travel platform and showcases the latest technology and revenue management best practices and workflows. It offers AI-powered forecasting designed to anticipate changes in demand and dynamic optimization to adjust traffic mix, all aligned to maximize network revenue. As a SaaS solution, RM Essentials+ is scalable and allows airlines to seamlessly transition from one PROS edition to the next to meet changing needs.

“Trusted partnerships with our customers are one of the cornerstones of our decades of revenue management experience and success,” said PROS President Travel Benson Yuen. “We are honored to work with the Royal Brunei Airlines team to accelerate their next steps in revenue management and digital transformation, while ensuring that our advanced solutions meet RB’s business objectives and business strategy.”

About the PROs

PROS Holdings, Inc. (NYSE: PRO) is a leading provider of SaaS solutions that optimize buying and selling experiences. Built on the PROS platform, these intelligent solutions leverage enterprise AI, intuitive user experiences, and process automation to deliver personalized and seamless shopping experiences designed to meet real-time demands. of today’s B2B and B2C omnichannel buyers, regardless of industry. To learn more, visit

Forward-looking statements

This press release contains forward-looking statements, including statements about the features and benefits of SaaS buying and selling optimization solutions for organizations in general, and the features and benefits of PROS software products. The forward-looking statements contained in this press release are based on PROS’ historical experience with AI-based solutions and its current expectations regarding the benefits of SaaS purchasing and sales optimization solutions for organizations that implement implement and use such software. Factors that could cause actual results to differ materially from those described herein include the addressability of an organization’s SaaS buying and selling solution needs, risks associated with developing and improving PROS products with the functionality necessary to deliver the stated results and the risks associated with the complex implementation and maintenance of SaaS buying and selling optimization solutions such as PROS software products. Additional information relating to the uncertainty affecting the PROS business is contained in the PROS documents filed with the Securities and Exchange Commission. These forward-looking statements represent PROS’ expectations as of the date of this press release. Subsequent events may cause these expectations to change, and PROS disclaims any obligation to update or change these forward-looking statements in the future, whether as a result of new information, future events or otherwise.

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