cove appoints Caroline Frith as Chief Strategy Officer to lead its category-defining Proptech solutions for the future of work

Caroline Frith to help shape the next era of the CRE industry through Cove’s innovative Proptech solutions

DALLAS, October 20, 2022 /PRNewswire/ — creeka technology solution that integrates tenant experience (“TeX”) and building operating systems (“Building OS”) for commercial real estate (CRE), announced Caroline Frith as Chief Strategy Officer to shape the next era of the Commercial Real Estate (CRE) industry through his innovative Proptech solutions.

Caroline Frith joins Cove with an impressive 20 years of experience in CRE, investment banking and data analytics technology. Frith’s most recent role was as Head of Strategy and Innovation for Cushman & Wakefield’s Asset Services Technology division, where she established herself as a trusted advisor to clients seeking to uncover business opportunities. investment in Proptech and increase the value of their real estate portfolio.

“Flexible office space requirements will continue to increase significantly and Cove offers a permanent hybrid work solution,” said Frith. “I have had an overview of every Proptech option available for years and have been very impressed with Cove’s technology and approach. They are solving market challenges by meeting the real needs of tenants and tenants. real estate teams through a centralized platform; more so, cove does this with the highest caliber of engineers and great leadership vision. I look forward to seeing what we will accomplish together to positively establish a new standard for technology in the future of work.

Frith also served as Global Program Manager for Londonbased at HSBC, a financial services organization spanning 63 countries and territories, held senior positions at Thomson Reuters, where Caroline was a key member of the technology team that created the company’s flagship research and market data product. Reuters, and at IBM, where she led several high-visibility, high-risk projects for IBM’s largest Australian client.

Frith’s appointment follows Cove’s funding round which ended in late spring this year, led by Blackstone Innovations Investments, and included funding from access control provider Kastle Systems. Both joined existing investor Second Century Ventures. As Chief Strategy Officer, Frith will lead innovation that will grow the Cove platform and further strengthen it as a Proptech category leader.

Caroline (Frith) is a proven leader in delivering transformative results in the Proptech sector by staying ahead of emerging technologies and demands,” said Adam Segal, Founder and CEO of cove. “We are shaping the future of work and Caroline will help us drive our product strategy, build on our technology partnerships, grow in the occupier market, improve the tenant experience and continue our sustainability initiatives. .”

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About the creek

At cove, we’re on a mission to create software and enable experiences that transform the way people interact with their physical environment. We do this by partnering with property owners and operators to put the experience in everyone’s hands. Since opening the doors to our first neighborhood coworking space in 2013, our vision has always been to create great spaces, provide great service, and use technology to make everything easier. With operations in our DNA, we’ve built a dynamic technology platform to connect the physical and digital worlds deployed with some of the most innovative property owners and operators – creating a building’s tech stack to bring people and experiences together. in the foreground. Visit us at


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