CBS Stations Hire From Inside For New Branding And New Development Position

Casey kespohl has been appointed to the newly created role of Vice President of Strategy and Brand Development for CBS Stations.

Kespohl will work closely with the local management teams of the 27 ViacomCBS-owned TV stations across the country to help evolve and strengthen CBS Stations’ branded content and marketing across broadcast, streaming and digital. He will also work with CBS leadership to help synthesize branding strategies within the CBS News and Stations organization.

Kespohl comes from WCCO in Minneapolis. He will take up his new functions with immediate effect and will report to Wendy mcmahon, President and Co-Director of CBS News and Stations.

McMahon hired him as artistic director for WCCO in 2003, when she was director of creative services at the station. He was promoted to Creative Director in 2007, when McMahon left WCCO to become Director of Creative Services at WBZ and WSBK in Boston.

“Hiring Casey at WCCO almost 20 years ago was one of the best decisions I have ever made,” said McMahon. “Since then, I have been proud to watch him grow as a creative executive and developer of community outreach programs that have helped make ‘CCO one of the best local news and service stations in the country. I am delighted to have him in this new position which will allow him to extend his expertise, abilities and compassion to our entire group of resorts.

“It is an incredible honor for me to work directly with Wendy again and to have this wonderful opportunity to collaborate with the CBS Stations management team and the entire CBS News and Stations organization, to bring light who we are, what we represent and how we connect with our audience, “said Kespohl, who will continue to work from WCCO.” I am proud to play a role in helping my colleagues deliver to the communities we serve a sense of belonging, refine the vision of how our team members work together for a common purpose and partner with community organizations across the country to connect those in need with those who are enthusiastic about the idea of ​​helping.


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