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Like any ambitious actor, Alia Bhatt has a passion for telling stories. But it’s not limited to celluloid. The 29-year-old actress, who has a string of box office hits under her belt, applies the same investment philosophy.

“When I invest, I invest in history, in people and in vision. I’m not really a big fan of numbers. I get it, but it’s not the first thing I think of. Sometimes, the numbers can really make sense, but the idea might not make sense to me on paper…so, I might not go ahead with it. not be the deepest way to invest. I like to keep it familiar to what I know, which is to tell stories,” Bhatt says.

Bhatt is a novice, yet active investor and entrepreneur. She’s donned an investor’s hat through her early investments in startups like StyleCracker, Nykaa; Bhatt has expanded his list of investments and recently backed Phool, a Kanpur-based biomaterials startup. “The story that a brand is trying to tell or the gaps that a brand fills in a market for a consumer, for their audience, is of great interest to me,” says Bhatt. In addition to her entrepreneurial bent, the actress also launched her own sustainable children’s clothing brand Ed-a-Mamma in October 2020 and the plan now is to build on the company’s growth by expanding the basket of products and offers.

Although Bhatt is quite passionate about the Indian startup ecosystem, she is also cautious. “It’s a very exciting time, but you have to rationalize and understand what’s really here to stay. Businesses have to stand the test of time…if you want the business to succeed, if you want the it’s growing, you have to see how widespread the idea and thinking of the business is,” says Bhatt.

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