Brunswick Corporation creates the Navico Group
Brunswick Corporation announced the formation of Navico Group, which will replace its current Advanced Systems Group (ASG). Navico Group will continue to be led by Brett Dibkey and represents a full organizational integration between the former ASG business with two key acquisitions that were completed in late 2021 – Navico and RELiON Battery LLC.
The new Navico Group will be made up of many brands that serve the marine, recreational vehicle, specialty vehicle and industrial markets. Some of the many brands that make up Navico Group include: Ancor, Attwood, B&G, BEP, Blue Sea Systems, C-MAP, CZone, Garelick, Lenco, Lowrance, Mastervolt, Marinco, MotorGuide, Progressive Industries, ProMariner, RELiON, Simrad, and Whale.
“The creation of Navico Group is the next step in cementing its position as the world’s leading supplier of integrated systems and products for industries ranging from marine to recreational vehicles and beyond,” said Dave Foulkes, CEO of Brunswick Corporation. “No other organization in these industries can create the same embedded and non-embedded integrated systems solutions needed to drive these industries forward.”
“Combining the powerful history of the Navico brand with the innovative reputation of Advanced Systems Group not only reinforces our ACES strategy, but will provide a clear and consistent identity that will help align our internal and external stakeholders,” said Dibkey. “Today’s announcement is a reaffirmation of our commitment to fulfilling our role as innovation leaders dedicated to advancing and reshaping the industries in which we compete.”
Navico Group’s new integrated operating model includes the formation of four business units: Power Systems, Digital Systems, Fishing Systems and Performance Components.
Navico Group will participate in all regions of the world under the leadership of three regional presidents: Marty Bass (Americas), Ton de Winter (EMEA) and Jarrod Sagar (APAC).
“Regional go-to-market teams led by these accomplished leaders will focus on optimizing operating infrastructure, streamlining, simplifying customer interactions, and meeting the needs of a diverse customer base,” said Dibkey.