Block Party changes location, guests party in downtown Flint parking lot
FLINT, MI — Across from the JW Rutherford parking structure, curious hotel guests stepped out onto the balcony of the Hilton Garden Inn to hear DJ bass and the sounds of a party Thursday night.
The stage, like a five-story high open-air club, was the return of The Block Party, a summer music event hosted by Beats x Beers founder Brandon Corder.
Located on the top floor of the West Kearsley car park, the third annual party featured four DJs who performed throughout the night, including headliner DJ Jazze Pha, a multi-platinum producer, as well as DJ E Nyce, DJ Hype and DJ Handels.
In previous years, The Block Party started on the downtown ground floor.
Related: “Your Favorite Block Party is Back”: 3rd Annual Block Party Returns to Downtown Flint
Corder said he wanted to bring a different “customer service experience” by changing location.
“What concerns me the most is to keep advancing the experience,” he said. “We will probably change places [in future years] because I want to keep improving.
Beats x Beers sold out all of its pre-sale tickets this year. Corder estimated that between 1,500 and 2,000 people attended the 2022 version of the event.
“It’s one of our most popular events that we host throughout the year, so it’s the one everyone looks forward to,” Corder said.
Peter McFray, owner of PME Production Company, has managed the set design, audio and video for The Block Party since its first year.
Last year, McFray was one of the DJs at the event.
“I think the energy is really good,” McFray said. “The city is ready for more authentic entertainment.”
McFray said the parking structure site presented some challenges, such as getting equipment to the top floor.
Last year’s Block Party was limited as it ran concurrently with the Hot Dogs & Hot Rods event in the city’s downtown as part of the Back to the Bricks 2021 festivities.
This year, the new venue and day allowed McFray and Corder to expand the event.
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