A DA has been filed to erect a large digital advertising structure on the Sturt Highway in East Wagga | The Daily Advertiser

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A Sydney advertising company has submitted a development application to erect a large “digital advertising structure” on the Sturt Highway in East Wagga. EiMedia requested to place the advertising structure, which uses “advanced LED technology”, at 248 Hammond Avenue. If accepted, the sign will measure 8.3m x 2.2m (18.26m2) and have a total height of 5.1m above the ground. The structure will feature two billboards to visualize two-way traffic on Hammond Avenue. OTHER NEWS: The electronic sign will consist of a series of approximately 480mm x 480mm LED modules/panels that display 32-bit colors. The panel will display a series of static images, which will appear on screen for at least 10 seconds before moving on to the next announcement. In the application, EiMedia states that the brand will “develop a digital advertising structure for the benefit of the local community regarding sponsored sports and entertainment with third-party advertising.” He would be there “to support council messaging on emergencies, community notifications, civic advice, events, visitor guides and tourism”. EiMedia currently operates over twenty advertising structures along the freeways of metropolitan Sydney. Residents of the three adjacent residential blocks were not affected by the proposal. This section of Hammond Ave is noisy with constantly passing trucks and cars, they told the Daily Advertiser, so a large sign wouldn’t be any worse. Our reporters work hard to provide local, up-to-date news to the community. Here’s how you can continue to access our trusted content:

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