Poster Design | Taj Mahal
Taj Mahal is one of several genre-defining rock and blues artists who Ron has helped to promote.
In 2008 the promotional management of Taj Mahal and His Hula Blues Band enlisted the creative services of Ron Bercume to design event posters for their Hawaii 4 Island concert series. Taj Mahal delivered a tour of the Hawaiian Islands as part of a series of shows for which major artists were brought to the islands including Gregg Allman and Friends, Leon Russell, Derek Trucks, Hot Tuna, Johnny Winter and others. Ron was responsible for the print design promotional material for the entire series.
Ron created several designs for the Taj Mahal promotional poster to explore the multifaceted artist. The first poster Ron made shows Mahal in a suit, clean-shaven and holding an electric guitar. Here, Taj is the picture of a urban bluesman. This piece emphasizes Mahal’s role as an American blues titan.
Since his musical debut in 1968, Taj has redefined blues music while producing over 40 albums.
Taj Mahal is a major figure in 20th century music, and Ron continues to be amazed that he had the chance to work for him. Taj Mahal is an internationally acclaimed artist with two Grammy Awards for Best Contemporary Blues Album for Shoutin’ in Key (2000) and Senor Blues (1997). In 2006 Taj Mahal won Historical Album of the Year for The Essential Taj Mahal at the Blues Music Awards. Taj’s most recent album, Maestro, was nominated the Best Contemporary Blues Album in 2008 and 2009. The General Court of the Commonwealth of Massachusetts celebrated Taj Mahal’s accomplishments by creating legislature celebrating his music. “An Act Designating Taj Mahal As The Official Blues Artist Of The Commonwealth” was signed into law on February 8, 2006.
Ron’s second Taj Mahal poster shows the singer in a relaxed, sunny setting, holding an acoustic guitar and sporting a large beard and a straw hat, an island feel and for which is representational of the Hula Blues Band. Typographical elements, secondary graphic elements and the color scheme of his second poster shifts it’s emphasis from “blues legend” to “hula blues.”
“It was very humbling working with an artist who has nine Grammy nominations and two awards.”
Ron is a notable designer within the music industry, and has worked for a full line-up of Grammy-winning artists and indie artists including Taj Mahal, Johnny Winter, Leon Russell, Derek Trucks, Gregg Allman and many others. Visit the website, click here.
Ron pursues a specialized agenda within the creative services sector, collaborating with his clients to maintain aggressive branding efforts. With the resources to execute corporate campaigns to imaginative logo design, he is personally involved in all stages of the process, click here.
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