Corporate Identity | Gift Basket Fairy
Combining classic and modern styles.
The Gift Basket Fairy is a business located in Austin, Texas that specializes in gift baskets of all kinds. The logo design is a clear source of inspiration for the accompanying stationery set as many elements are used throughout both.
The main focus of the logo is the reverse silhouette image of a fairy enclosed in a round-corner box. The fairy is white while her surroundings are the deep blue used within the rest of the logo. Typography consists of a combination of a classic serif and a clean sans serif for a modern but non-corporate appearance. The lower case “i” within “Gift” is modified so that it uses some of the artwork from the fairy image for added visual interest.
As a one color printed stationery set, the Gift Basket Fairy logo, business card, and letterhead are visually interesting with their use of a detailed illustration and clean typography. The deep blue used throughout the pieces offers contrast with the white background, and the fairy illustration is a strong visual wrapped up in a simple form.
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