Corporate ID | True Vision Concepts
Grungy and Urban Appeal.
The black and white printed flyer for True Vision Concepts communicates the urban feel of the apparel store, located in Saranac Lake, NY.
Typography includes a bold san serif typeface with alternating upper and lower case letter forms, and the background imagery is stylized and grungy for an urban appeal. With a one color palette of black, the need to stand out relies on the bold typography and a strong contrast with the mostly white background.












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