Your company has just about everything it needs to become successful. You have hundreds of thousands of dollars invested in machinery that you need to produce products. You have the perfect amount of trained employees who are all capable of doing the job. You have a management team that is ready and willing to take charge. But as you prepare to write a sales letter to a potential customer, you notice that something is missing.
A logo. Business cards. Stationary. A flyer showing what your company is capable of producing. Where are these things? They are so basic, yet so vitally important to your business’s ultimate success.
Think about it: A logo graphically represents your company’s identity. Oftentimes, a logo is the first thing a potential customer will notice. After seeing your logo a few times, people will immediately think of your company’s name. A logo can be printed on business cards, stationary, signs, packages, or anything else you desire. It can even have a presence on your company’s web site. A company logo should visually display what your company is about. For example, if you have a company that manufactures boats, your logo can portray a visual representation of a boat. Or, it may be the simple typography of your logo that demands attention. The more unique your logo is, the better.
If you are the owner of a fairly new company, one of the worst mistakes you can make is attempting to design your own logo and marketing materials – especially if you do not have any experience doing so. Having marketing materials that do not appear professional will cause your business to look small and perhaps unstable. Why would someone want to do business with a company that is not even confident enough to invest a few dollars in a professional logo or some business cards?
The answer is: They probably wouldn’t. To be truly successful, you must portray a look of organization and professionalism to your clients and potential customers. It is a good idea if your stationary, envelopes, and business cards match each other in both color and style. This way, they are easily recognizable.
With these considerations in mind, make the smart choice and have your company’s marketing materials professionally designed. Simple things, such as marketing materials can make or break a new company.