Print & Logo Design | Ten Ton Hammer

Bercume believes that this subtle, vaguely-menacing image may have fascist overtones, but it also functions
as a Rorshach test.

Throughout his career, Ron has often worked with his friends. One example of this is the promotional poster he designed for an old Adirondack neighbor of his who played in a group called Ten Ton Hammer. According to the band, there is only one relevant genre: pure metal.

“They were awesome,” recalls Bercume. “It was on the level of Tool or Slipknot. It wasn’t like a typical bar band that you may have expected in a small town.”

This logo is audience-centric and subjective – viewers’ responses to it vary depending on their perspectives and on how close they look.

Ron is particularly proud of the way it plays on typographic elements which come together for what could be interpreted as an acronym. The design uses a “textured, organic, hand-drawn” approach that the artist calls “rustic and old-school,” adding that the typeface and colors in the piece are tied to heavy metal’s defining motifs.

“Tell me that doesn’t look like a band logo,” he comments. “It’s scary.”

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Tim serves as Ron’s consulting writer and editor for special projects. Tim’s writing has appeared in Express, the Onion, the Georgetown Voice, the Adirondack Daily Enterprise, the Lake Placid News, and in numerous other print publications, as well as on washingtonpost.com. More posts by:
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