Natural Vantage Corporate Identity

Natural Vantage Logo Design

Clearly Communicating a Natural Concept.

The Natural Vantage logo is part of an entire corporate identity project taken on by Ron. The logo design clearly communicates the “natural” concept through color, imagery, and typography (not to mention the title of the business).

The single color used is a deep green of the type that could be easily found in nature. Imagery includes a bamboo illustration enclosed in a box, and the illustration is repeated on many of the printed pieces designed for the company. With the use of a handwritten script font combined with a clean sans serif, the “natural” concept is driven home with the chosen typography.

Natural Vantage Stationery Design

Many printed materials were produced for Natural Vantage, including a letterhead, business card, and envelope. The use of the green color palette, the bamboo imagery, and the organic type treatment all clearly communicate the “natural” theme of these pieces. The screened bamboo imagery in the background adds visual interest, and most of the visual focus is on the illustration taken from the logo.

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Rachel Bruen | Rachel holds a Bachelor of Fine Arts degree in Communication Design from Kutztown University of Pennsylvania and worked with Ron full-time throughout 2009. She has since moved on, but we still consider her family and a solid resource when she can fit us in. More posts by:
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