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Gift Basket Fairy Corporate Identity

Gift Basket Fairy Logo Design

Combining classic and modern styles.

The Gift Basket Fairy is a business located in Austin, Texas that specializes in gift baskets of all kinds. The logo design is a clear source of inspiration for the accompanying stationery set as many elements are used throughout both. The main focus of the logo is the reverse silhouette image of a fairy enclosed in a round-corner box. The fairy is white while her surroundings are the deep blue used within the rest of the logo. Typography consists of a combination of a classic serif and a clean sans serif for a modern but non-corporate appearance. The lower case “i” within “Gift” is modified so that it uses some of the artwork from the fairy image for added visual interest.

The Gift Basket Fairy Stationery Design

As a one color printed stationery set, the Gift Basket Fairy logo, business card, and letterhead are visually interesting with their use of a detailed illustration and clean typography. The deep blue used throughout the pieces offers contrast with the white background, and the fairy illustration is a strong visual wrapped up in a simple form.

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Rachel Bruen | Rachel holds a Bachelor of Fine Arts degree in Communication Design from Kutztown University of Pennsylvania and worked with Ron full-time throughout 2009. She has since moved on, but we still consider her family and a solid resource when she can fit us in. More posts by:
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