Paul Rand is responsible for creating world-renowned logos for some of the largest corporations. You only need to look at the simplicity of the ABC television logo for American Broadcasting Company or the UPS logo for United Parcel Service. IBM and Westinghouse are classical and semi-timeless logos created by Paul Rand, as well. Born in August of 1914, Peretz Rosenbaum died as Paul Rand in 1996.

This is the first book to be published on one of the greatest American designers of the 20th Century, who was as famous for his work in film as for his corporate identity and graphic work. With more than 1,400 illustrations, many of them never published before and written by the leading design historian Pat Kirkham, this is the definitive study that design…

Even the best graphic designer can’t clean up an oil spill, or save a negligent corporation. As graphic designers, we sometimes have clients come to us with “oil spills” in hopes that we can wave our magic wand and make the problems go away with the clone tool (that’s a photoshop pun for those who are not designers).

Graphic design has been a part of humanity since its earliest days. The first humans felt the need to express themselves in the form of cave paintings. Ancient art from all around the globe features what can be termed early graphic design. The period from the mid-20th century through today, however, is particularly interesting.

Steven Heller, senior art director at The New York Times and prominent author of numerous design books, presents this meticulously researched and detailed survey, which marks the first complete retrospective of Rand’s powerful body of work, exploring the full range of his advertising, publishing, and corporate identity projects.

Graphic design does not emerge without assistance. This collection of modern graphic design pioneers represents only a small fraction of the group that one could properly name to a design all-star team. The modern era of graphic design features an impressive list of innovators and explorers about whom anyone interested in the field should be acquainted.

Today we see logos everywhere. We recognize them. We implicitly understand their messages and we know that they are a powerful tool. They serve to tie together corporate identities and to create marketable images. They build immediate recognition and communicate principles and messages through their visual appeal. What was once a way for a king to seal a letter…