Google in another life was a search engine project called “BackRub”, created by Larry and Sergey in 1996.
On May 6, 2010, and for the first time since 1999, Google redesigned their corporate logo – some people may not have even noticed. While the logo was due for a makeover, the new design reaks of a reluctant conformity to web 2.0 stylistic movements in design that are being fueled by mobile media and the blogosphere. Love it or hate it, Google’s logo transformation is a classic example of how companies can subtly refresh their brand without sacrificing their corporate identity.
The revitalized logo takes advantage of a cleaner and crisper logotype. By removing the drop shadow, a bastardized gestalt variable is defunct – resulting in more vibrant colors with the help of a couple tiny tweaks to a modern palette. Among the changes, Google removed the Trademark™ symbol from the logo and substantially reduced the outer and inner shadow stereotypical of the over-used and abused Photoshop dropshadows of the 90’s. The new logo reduces distractions within the primary viewing area and improves readability by using defined edges and vivid colors that are burned into our subconscious and have been for years now.
A Logo For Every Occasion
Over the years, Google’s logo celebrates and mourns national and International events. The special logos are referred to as “Doodles” and honor victims of tragedy, celebrate our heritage, and recognize current events. Google celebrates lesser-known holidays as well, such as Lego’s 50th Anniversary, when the company constructed the word “Google” out of Lego blocks. Most recently, Google created an interactive logo that served as a PacMan game, in remembrance of its 30th birthday.
According to analysts, users spent 4.8 million hours playing the arcade classic on the Google homepage, which cost the economy over $120 million in lost revenue.
Google emerged as the search engine authority in the late 1990s; however, its popularity exploded during the dot com boom, becoming an international icon for Internet search. According to InterBrand, an international brand consultancy firm, Google is the tenth most popular global brand, trailing Disney, McDonalds, and Intel. Analysts predict Google’s brand is valued at over $150 billion, which is expected to increase as the company expands its operations. Google’s net worth shouldn’t be a surprise to anyone, as the search engine executed a majority of all search queries on the Internet in May 2010.
The Face Behind the Original Google Logo
Ruth Kedar designed the current Google Pop logo, which is based off of the Catull typeface. In addition to designing the Google logo, Kedar was one of the original founders of Art.net and was instrumental in the development of Adobe System’s Analog Deck and Duolog Deck logos.
- Are you interested in contributing to this #design blog as a guest author? Click here.
Simple but strong.
Amanda's Village Motel is located in the Adirondack Mountains,...
To convey the high-end nature
of the distributor.
The Summer Grove logo was created...
Combining classic and modern styles.
The Gift Basket Fairy is a business located...
When it comes to the music of Cabinet, the essential bywords are soul, simplicity,...
Frequently compared to other voices in Americana music like Gillian Welch, Iris...
Never losing sight of their humble roots
More than three decades have passed since...
Google’s Logo Gets a BackRub
Google in another life was a search engine project called “BackRub”, created by Larry and Sergey in 1996.
On May 6, 2010, and for the first time since 1999, Google redesigned their corporate logo – some people may not have even noticed. While the logo was due for a makeover, the new design reaks of a reluctant conformity to web 2.0 stylistic movements in design that are being fueled by mobile media and the blogosphere. Love it or hate it, Google’s logo transformation is a classic example of how companies can subtly refresh their brand without sacrificing their corporate identity.
The revitalized logo takes advantage of a cleaner and crisper logotype. By removing the drop shadow, a bastardized gestalt variable is defunct – resulting in more vibrant colors with the help of a couple tiny tweaks to a modern palette. Among the changes, Google removed the Trademark™ symbol from the logo and substantially reduced the outer and inner shadow stereotypical of the over-used and abused Photoshop dropshadows of the 90’s. The new logo reduces distractions within the primary viewing area and improves readability by using defined edges and vivid colors that are burned into our subconscious and have been for years now.
A Logo For Every Occasion
Over the years, Google’s logo celebrates and mourns national and International events. The special logos are referred to as “Doodles” and honor victims of tragedy, celebrate our heritage, and recognize current events. Google celebrates lesser-known holidays as well, such as Lego’s 50th Anniversary, when the company constructed the word “Google” out of Lego blocks. Most recently, Google created an interactive logo that served as a PacMan game, in remembrance of its 30th birthday.
According to analysts, users spent 4.8 million hours playing the arcade classic on the Google homepage, which cost the economy over $120 million in lost revenue.
Google emerged as the search engine authority in the late 1990s; however, its popularity exploded during the dot com boom, becoming an international icon for Internet search. According to InterBrand, an international brand consultancy firm, Google is the tenth most popular global brand, trailing Disney, McDonalds, and Intel. Analysts predict Google’s brand is valued at over $150 billion, which is expected to increase as the company expands its operations. Google’s net worth shouldn’t be a surprise to anyone, as the search engine executed a majority of all search queries on the Internet in May 2010.
The Face Behind the Original Google Logo
Ruth Kedar designed the current Google Pop logo, which is based off of the Catull typeface. In addition to designing the Google logo, Kedar was one of the original founders of Art.net and was instrumental in the development of Adobe System’s Analog Deck and Duolog Deck logos.
Related #Design Posts
WAVE Logo Design
Water, Air, Ventilation, and Energy WAVE is a business providing solutions for indoor environmental conditions. A ...
Logo Design | Connie UY
Conveying Community, Professionalism and Trust. The Connie UY logo design was created for a real estate ...
Logo Design | Aria Day Spa
Nature, unity, and wholeness. In Greek, "Aria" means self; solo; a Greek Goddess. This definition is ...