Creative graphic design is incredibly important to your print-based marketing success. A failure to utilize the best possible format, graphical components and design elements will lower the return on your advertising investment. A smarter approach will yield better results and a host of other benefits. There are so many good reasons to tap into a more creative approach.

The design of the Charlotte Aquatics website is fresh and clean in design with its turquoise and blue color palette taken from the logo, also designed by Ron. The navigation is clearly laid out, as is the rest of the information on the site, making for a very user-friendly experience. The pale blue background image is easy on the eyes, as is the sans serif type treatment used for the body text..

Charlotte Occupational Therapy is an independent school-based service for children, families, and faculty, which the new website design clearly reflects. Located in Charlotte, NC, the service is also known as T.O.T.S., or Tringali Occupational Therapy Services. The website allows visitors to learn about the company, services, and available resources…

Many bands, large and small, have played there, and they often hold various types of themed parties and celebrations. One such musical event is the “Party on the Patio,” which features a series of bands playing from August 2nd to September 20th of 2008. Music is the main focus of this poster, as two large speakers make up the majority of the imagery, and an image of the Waterhole building is visible as well.

Sometimes we fail to make seemingly obvious connections. Consider these two facts. First, email marketing is a proven way to generate website traffic, to develop relationships, to spread the message of your brand and–of course–to produce sales. Email marketing is the computer age’s version of direct mail marketing, a strategy that’s been producing results for decades.

This definition is reflected in Aria Day Spa as a business as well as their logo, as they focus on body, mind, and self relaxation. The colors used within the logo design include a deep, earthy yellow and its various lighter shades. Within the design is an illustration of a tree which gives a strong visual of the “natural” concept of the art.

Ron continues to be amazed that he has had the pleasure of working with an artist who has nine Grammy nominations and two awards. Ron was able to design promotional media for a blues legend who has shaped the musical landscape of the last millennium. In 2008 the promotional management of Taj Mahal and His Hula Blues Band enlisted the creative services of Ron Bercume…

Most of us almost grasp the value of good graphic design intuitively when businesses apply it to print advertising and other traditional elements of corporate identity. With new Internet-based marketing strategies emerging as necessities, we should recognize the way design can play a role in enhancing virtually any online effort.