A feeling of elegance, sophistication and comfort. Ron designed the Cannon Ridge Therapeutic Riding Center logo with a script typeface and sans serif tag line treatment for a feeling of elegance, sophistication and comfort. The imagery includes a horse that appears painted for a country feel which is fitting as the center is located in Chesapeak, Virginia.

Steven Heller, Co-chair of the MFA Designer as Author program at The School of Visual Arts, speaks with AIGA Philly on the outpouring of posters for Barack Obama’s 2008 presidential campaign. Heller also compares today’s political graphics to the campaign posters of a previous generation, and the relationship between democracy and design. Produced by Peter Camburn & Craig Schlanser for AIGA Philadelphia

The event promotion behind the Grammy Award winning Derek Trucks Band sought the creative expertise of Ronald Bercume for the band’s 2007 4 Island Hawaii Tour. Another artist on the 2007 Hawaii Tour series, the Derek Trucks Band is an award winning blues-rock band with a unique style and various influences. The poster design focuses primarily on the full color photo…

I recently came across this rare 3 part interview with Graphic Designer Pioneer Paul Rand. I have written on the “Godfather of Graphic Design” here on this site and like any designer consider him one of my many heroes. What I was not expecting to learn was that the gentleman interviewing Rand, Miggs Burroughs, was by definition a graphic design icon himself.

Saul Bass was a graphic designer best known for his work on motion picture title animations. He worked with the greats like Alfred Hitchcock (Psycho), Otto Preminger (The Man with the Golden Arm) and Stanley Kubrick (2001: A Space Odyssey and A Clockwork Orange) among others. You have probably seen much of his design and film work and never thought about where it might have come from.

This is a music video, well, maybe a simple experiment I put together for some close friends heavily involved in the D.C. underground punk scene. Try not to read to much meaning into the work and enjoy the ambiguity. The Coits & tha bears, straight hanging with ace videographer Mike Bazzone in Fairfax. Recording of “Slow,” by the Coits, courtesy of Seth Feinberg, Inc..

Sites are striking in all different ways, but they are united by this: do the biggest thing you possibly can, and drive contacts to Congress. Don’t be silent that day. Tweet all day from your official company account (#SOPASTRIKE) and share news on sites like reddit. Tweet all day from your official company account (#SOPASTRIKE) and share news on sites like reddit.

My Android reader just arrived from Square, I have yet to dig into it but this new technology looks very promising. Square has been around for a while, but I just recently was told about it by a client. Square has to have some of the bigger online payment gateways scrambling to catch up. The concept is far from new, but for some reason it has not been disseminated on a large scale…

Many well businesses become frustrated when their social media marketing efforts fall short or do not benefit their bottom line. The biggest issue is that most companies assume social media marketing is the holy grail. I Hate to break it to you, but that’s not how it works. It takes time, effort, and resources before this new media will have an impact on your brand and ROI.