Corporate ID | True Vision Concepts

True Vision Corporate ID Design

Grungy and Urban Appeal.

The black and white printed flyer for True Vision Concepts communicates the urban feel of the apparel store, located in Saranac Lake, NY.

Typography includes a bold san serif typeface with alternating upper and lower case letter forms, and the background imagery is stylized and grungy for an urban appeal. With a one color palette of black, the need to stand out relies on the bold typography and a strong contrast with the mostly white background.

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Rachel Bruen | Rachel holds a Bachelor of Fine Arts degree in Communication Design from Kutztown University of Pennsylvania and worked with Ron full-time throughout 2009. She has since moved on, but we still consider her family and a solid resource when she can fit us in. More posts by:
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