Corporate ID | State of New Hampshire

Ron sees his work for the state of
New Hampshire as particularly significant.

Among all of Ron’s work for companies, musicians and individual entrepreneurs, he’s also been awarded several prestigious projects by state agencies.

In 2009, Ron was awarded a contract with the state for a public relations campaign to advertise New Hampshire as an attractive recreational and residential location as well as to promote the benefits of working for the state. Ron was thrilled, of course, to be asked to work on the project.

New Hampshire Brochure Design

The brochure Ron subsequently created evokes New Hampshire’s rich history by incorporating elements such as a three cent stamp and covered bridges. It also showcases the state’s natural features while subtly also calling attention to its urban aspects. The brochure uses a blue and green color scheme which works in tandem with the palette employed in Ron’s “Work New Hampshire” logo.

New Hampshire Logo Design For this project, Ron used clean typography with a welcoming script for most of the headlines and a modern typeface for the body copy – stylistic choices characteristic of his work.

Taken as a whole, Ron’s brochure works to reinforce the piece’s introductory slogan, showing both “respect for the past” and a very modern “eye on the future.”

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Tim serves as Ron’s consulting writer and editor for special projects. Tim’s writing has appeared in Express, the Onion, the Georgetown Voice, the Adirondack Daily Enterprise, the Lake Placid News, and in numerous other print publications, as well as on washingtonpost.com. More posts by: