Graphic design does not emerge without assistance. It owes its existence to trailblazing graphic artists and designers. The modern era of graphic design features an impressive list of innovators and explorers about whom anyone interested in the field should be acquainted. Here are a few of the modern graphic design pioneers that are my favorites.… Continue reading Pioneers of Modern Graphic Design
Only a few years ago, a website was the equivalent of an online poster or billboard. The site owner published it. Visitors read it. The end. If it was done well, it might inspire action away from the site, but the process was anything but interactive. The standard website mimicked the traditional top-down publishing model.… Continue reading Interactivity and Website Design: Beyond the Static Site
Businesses spend a small fortune on print advertising. A regular display ad in a metropolitan newspaper can cost hundreds of thousands of dollars per year. Advertisements in high-circulation periodicals can break the bank, too. Print advertising can be a major investment. Amazingly, advertisers often fail to produce truly effective ads. They spend their money on… Continue reading Improving Print Publication Advertising Design
Direct mail marketing continues to be a favorite promotional method. It’s easy to see why. Empirical data verifies its success, it’s relatively inexpensive to implement and it provides excellent tracking data from which a smart marketer can calculate real return on investment. Direct mail marketing works only when the targeted recipient looks at the materials. … Continue reading Graphic Design and Direct Mail Marketing
Most of us almost grasp the value of good graphic design intuitively when businesses apply it to print advertising and other traditional elements of corporate identity. With new Internet-based marketing strategies emerging as necessities, we should recognize the way design can play a role in enhancing virtually any online effort. A perfect example of this… Continue reading Graphic Design as a Component of Email Marketing
Sometimes we fail to make seemingly obvious connections. Consider these two facts. First, email marketing is a proven way to generate website traffic, to develop relationships, to spread the message of your brand and–of course–to produce sales. Email marketing is the computer age’s version of direct mail marketing, a strategy that’s been producing results for… Continue reading The power of email marketing with the proven performance
Your company has just about everything it needs to become successful. You have hundreds of thousands of dollars invested in machinery that you need to produce products. You have the perfect amount of trained employees who are all capable of doing the job. You have a management team that is ready and willing to take… Continue reading The importance of professional marketing design
