Improving Print Publication Advertising Design

Businesses spend a small fortune on print advertising.  A regular display ad in a metropolitan newspaper can cost hundreds of thousands of dollars per year.  Advertisements in high-circulation periodicals can break the bank, too.  Print advertising can be a major investment. Amazingly, advertisers often fail to produce truly effective ads.  They spend their money on… Continue reading Improving Print Publication Advertising Design

Graphic Design and Direct Mail Marketing

Direct mail marketing continues to be a favorite promotional method.  It’s easy to see why.  Empirical data verifies its success, it’s relatively inexpensive to implement and it provides excellent tracking data from which a smart marketer can calculate real return on investment. Direct mail marketing works only when the targeted recipient looks at the materials. … Continue reading Graphic Design and Direct Mail Marketing

The power of email marketing with the proven performance

Sometimes we fail to make seemingly obvious connections. Consider these two facts. First, email marketing is a proven way to generate website traffic, to develop relationships, to spread the message of your brand and–of course–to produce sales. Email marketing is the computer age’s version of direct mail marketing, a strategy that’s been producing results for… Continue reading The power of email marketing with the proven performance